This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.puregard.ca (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

Cookies
Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier.

Log Files
Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web Beacons, Tags, and Pixels
These are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:

• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Payment information processed securely through our payment service providers

We refer to this information as “Order Information.”

We may also collect your name, email address, and optionally your physical address or business name when you choose to subscribe to our mailing list or participate in promotions.

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect to fulfill orders placed through the Site, including:

• Processing payments
• Arranging shipping
• Providing invoices and order confirmations

Additionally, we use Order Information to:

• Communicate with you
• Screen orders for potential risk or fraud
• Provide marketing or promotional information if you have opted in
• Administer contests, promotions, or prize draws you choose to enter
• Request feedback about your experience with our products or Site
• Analyze usage trends and measure the effectiveness of marketing campaigns
• Improve our Site, products, services, and customer experience
• Protect our Site from fraud, illegal activity, or misuse
• Enforce our Site’s terms, conditions, and policies

With your consent, we may also use testimonials or comments you provide. These may be displayed using your first name and last initial unless otherwise agreed.

We use the Device Information that we collect to help us:

• Screen for potential risk and fraud (particularly your IP address)
• Improve and optimize the performance of our Site
• Analyze how customers browse and interact with the Site
• Assess the success of our marketing and advertising campaigns

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us operate and improve our business.

For example:

We use Shopify to power our online store.
You can read more about how Shopify uses your personal information here:
https://www.shopify.com/legal/privacy

We also use Google Analytics to understand how visitors interact with our Site.
Learn more about Google’s privacy practices here:
https://www.google.com/intl/en/policies/privacy/

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

We may also share your Personal Information if required to:

• Comply with applicable laws or regulations
• Respond to a lawful request such as a subpoena or court order
• Protect our legal rights or property

BEHAVIOURAL ADVERTISING

We may use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.

To learn more about how targeted advertising works, visit the Network Advertising Initiative educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising through the following services:

Facebook
https://www.facebook.com/settings/?tab=ads

Google
https://www.google.com/settings/ads

Bing
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of certain advertising services through the Digital Advertising Alliance:
http://optout.aboutads.info/

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

Canadian residents have the right to request access to personal information we hold about them and to request that inaccurate or incomplete information be corrected, in accordance with applicable privacy legislation.

If you are located in the European Economic Area (EEA), you may also have additional rights under applicable data protection laws, including the right to access, update, or delete your personal information.

If you would like to exercise any of these rights, please contact us using the contact information below.

Please note that your information may be transferred outside of your jurisdiction, including to Canada or the United States, where our service providers may operate.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you request that we delete this information, unless retention is required for legal or regulatory purposes.

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal obligations.

CONTACT US

For more information about our privacy practices, or if you have questions, requests, or complaints, please contact us at:

Email: hello@puregard.ca

Mail:
NRP Manufacturing Ltd. (PureGard Brand)
Attention: Privacy Compliance Officer
936 Hwy 325
Blockhouse, NS
B0J 1E0